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Scott Pruett

Barnes Dyer Marketing, Inc.
15510 Rockfield Boulevard, Suite C
Irvine, CA 92618
Phone: (714) 768-2942
Fax: (714) 768-0630
Contact: Matt Stowe

Steering the Return of Two Fabled Names

Background

Scott Pruett has merged his career and future with one of the greatest "returns" in Indy Car history. By joining team-owner U.E. "Pat" Patrick, Scott is a key factor for both the successful return of Firestone tires to the Indy Car race circuit as well as the return of Patrick Racing as a premier race team.

The story is fascinating. Firestone announced plans in 1993 to revitalize its presence in the performance tire business. That made a return to Indy Car racing a must, a series it once dominated. Similarly, Patrick Racing was a proven championship team which garnered three Indianapolis 500 victories and two PPG Championships. After 1992, Patrick sold the team assents and left racing...but not for long. Firestone's decision to re- enter racing was the catalyst for Patrick Racing's simultaneous return.

Scott Pruett is an emerging champion who is making something of a return himself. After winning Motor Sports Association's GTO and the SCCA Trans AM titles in the late 80's, Scott invested heavily in a promising race team only to be later faced with the two biggest challenges of his life, a bad test crash (leaving his sidelined for 10 months) and realization that the team's car design was uncompetitve.

As a result of his spirit, Scott recovered from both. His fierce competitiveness, unparalleled determination and "headsy" driving talent caught the eye of Pat Patrick. Scott joined in 1994 as Patrick Racing began exhaustive car testing.

The return of Firestone, Patrick Racing and Pruett himself, is the stuff which makes Indy legends. Race results have shown that the car, the team and the driver are world-class. Scott Pruett is out to prove that not only is he a top-ranked Indy car talent but also a champion.

Career Highlights

Winner of 1995 Marlboro 500
Seventh in PPG Cup point standings, 1995
Two-time SCCA Trans Am champion- 1987, 1994
Chief test and development driver for Firestone Indy Car program - 1994
Won Daytona 24 Hours - 1994
Second place, 24 Hours of Le Mans - 1992
Co-Rookie of the Year, Indy 500 - 1989
IMSA GTO Champion - 1986, 1988
IMSA GTO Driver of the Year - 1986
Three-time AARWBA All-American Team

Marketing Opportunities

It comes down to this: How many times does an opportunity to join a legend-in-the- making avail itself? Firestone's commitment to re-establish its winning heritage is rock-solid. Pat Patrick's commitment to re-gain Patrick Racing's championship tradition is unyielding. And Scott Pruett's determination to establish himself as a consistent winning Indy Car driver, as well as the driver who piloted the return of two fabled Indy Car legends, appears unstoppable.

Scott possesses a winning personality and exudes complete professionalism. His presence in any motorsports marketing program is a powerful asset. Able to vividly share his experience on the track with race enthusiasts, Scott's commitment and interest in racing is contagious to all around. His association with two of the biggest stories in auto racing is an opportunity not to be missed.

Scott's corporate affiliations have included (partial list) Firestone, Sprint, Apple Computers, Budweiser, Pioneer and Red Roof Inns. Barnes Dyer Marketing can fashion a custom affiliation program with Scott Pruett.