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Ronald Zemke

President
Performance Research Associates, Inc.
821 Marquette Avenue # 1820
Minneapolis, MN 55402-2920
Phone: (612) 338-8523
Fax: (612) 338-8536

Ron Zemke is president of Performance Research Associates, Inc., a consulting firm specializing in service quality audits, and service management programs. Mr. Zemke founded PRA in 1972 to conduct organizational effectiveness and productivity improvement studies for business and industry.

Mr. Zemke is the author or co-author of 14 books. His latest effort Coaching Knock Your Socks Off Service (AMACOM, 1996), was released in October. Other titles include:

Service America! Doing Business in the New Economy
The Knock Your Socks Off (5 book series)
The Service Edge: 101 Companies That Profit From Customer Care

Ron is also a well-known business writer. As Senior Editor of Minneapolis-based TRAINING magazine, Contributing Editor of the Positive Employee Practices and Training Directors' Forum newsletters and columnist for AMA President's Newsletter, he has covered the emergence of the nation's growing service sector as well as other major issues in American business and management.