Kevin J. Clancy, Ph.D.

Copernicus: The Marketing Investment Strategy Group
450 Lexington Street
Auburndale, MA 02166
Phone: (617) 630-8750
Fax: (617) 630-9648

For almost a decade, Dr. Kevin J. Clancy has argued that downsizing and acquisitions are simply not sustainable strategies for long-term improvements in sales and profitability. Instead, he urges companies around the world to recognize that marketing is the only way to produce real growth.

Yet Clancy does not mean "marketing" as it is practiced in many companies. Because few marketing programs today work as well as they could or should, Clancy advocates making marketing decisions by balancing management intuition with rigorous analysis of unimpeachable data.

Clancy's speech topics include:

Best Practices in Marketing
Death Wish Marketing: Its Symptoms and Its Cure
A Contrarian Approach to Marketing