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Elinor Selame

President
BrandEquity International
2330 Washington Street
Newton, MA 02162
Phone: 617-969-3150
Fax: 617-969-1944

"If You Build A Brand, They Will Come"

According to Elinor Selame, "If you build a brand, they will come." As an internationally recognized expert, author, speaker and consultant on brand asset management, Ms. Selame believes that brands are a company's most valuable asset and should be ef fectively developed, managed and leveraged to ensure long-term growth and profitability.

Elinor has authored five books and hundreds of articles and has traveled internationally teaching executives, through highly visible presentations, the importance of brand building and management. She serves as Chair of the Board of Directors for the Package Design Council International and is an active member of NSA.

For over thirty-five years, BrandEquity has created successful corporate, brand and retail identity programs, name development, in-store merchandising and package design projects. Some of her clients include Amoco Oil, Digital, DuPont, Eastman Kodak, Kmart, Levi Strauss and Veryfine.