Using the Internet for Profit

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Product Description

This is a highly successful product which helps small companies learn how they can effectively use the Internet to grow their businesses. Using the Internet for Profit is a self-directed, hands-on CD-ROM, using live sessions and includes a reference library

Combines education, entertainment, and reference within one disc.

Target Markets

Work-at-Home/Small Office markets

• Fastest growing business segments, with heavy concentration of modem-ready, multimedia systems
• Heavy users of educational, reference, training, and entertainment multimedia applications
• Highest potential pay-off from using the Internet

About the Target Markets

These markets want to improve productivity: nearly 60% of first-time computer buyers do so to enhance productivity, and 37% say computers provide a strategic edge in business.

These fast growing markets are at the leading edge: over 80% of the PCs they buy are multimedia and modem equipped.

These markets know they need to be connected: 42% use modems to retrieve business-related information and to communicate with suppliers -- and believe electronic information services will change the way they do business.

Conclusion #1:

To harness the benefit of their technology investment, these markets need to educate themselves about the Internet.

Conclusion #2:

To stay productive, these markets need to learn about the Internet at their convenience, for which Using the Internet for Profit is ideally suited.

The Homeworker Household Market

Over 20 million U.S. homeworker households are fully or partially self-employed, accounting for 57% of all homeworker households. 60% of fully or partially self-employed households own PCs

• 75% of these PCs are IBM compatible
• Over 50% have modems
• Nearly 20% are multimedia (have a CD-ROM drive and a sound card)

24% of this market accesses the Internet The work-at-home PC owning household has an average income of $67,500, surpassing the national average by more than 15%.

The Small Business Market

Nearly 7 million small businesses (less than 100 employees) own 17 million PCs

• Over 70% of these businesses own nearly four PCs each
• 80% are IBM compatible
• Over 50% have modems
• Nearly 20% of these are multimedia

The small business market will continue to grow steadily.

Suggested Retail Price

$29.95 You may click here to place an online order.

Software Platform

Windows, Windows 95, and Macintosh (hybrid disc)

Hardware Requirements

Windows 95 or Windows Ver. 3.1 or above 486 33 Mhz or above 8 MB RAM Sound card 256 color display Color monitor Double-speed CD-ROM drive

Macintosh System 6.0.7 or higher 68030 or above 8 MB RAM 256 color display Color monitor Double-speed CD-ROM drive

Sales Channels

Catalogs

MicroWarehouse, PC Connection, PC Mall, TigerDirect, PC Zone

Resellers

Frank Kasper and Associates, Camelot Distributing

Distributors

EBSCO

Bundlers

Aztech, CD-ROM Warehouse, CD ROM Wholesale

Publications

I-way, Netsmart, Network World, PC World, and others

McQueen

Public and private seminars

Promotion Theme

Using the Internet for Profit is the second title in The Interactive Training, Inc. Library, following the highly successful The Internet for Everybody.

The Internet for Everybody introduces you to the Internet. Using the Internet for Profit helps you build your business by providing the tools and know-how to mine the Internet and its varied resources.

Intended for the small business or work-at-home markets which cannot afford costly consultants or dedicated staff -- nor the time or expense to attend off-site seminars -- Using the Internet for Profit provides expert, always-available guidance for making the Internet a valued business building resource.

Promotion and Review Plan

Major use of publication reviews: Computer press -- building upon The Internet for Everybody by going back to IFE reviewers and expanding that list Business press -- creating presence with new outlets, addressing business concerns about technology trends

Selected advertising in technology and business publications

Special partnering promotion programs

Content Types and Presentation

Content Types:

• Video clips
• Live sessions
• Voice-over
• Animation
• High quality graphics
• Resource listings
• Internet-ready reference files on a broad range of topics
• Internet software and tools that can be downloaded

Presentation:

• Seminar style where user can walk through the disc at his or her own speed, listening to voice-over presented along the way.
• Notepad feature allows user to take notes throughout and save for later reference.

Subjects Covered

Getting Connected

Why publish on the Internet? Access options
Server options
Security issues

Creating Your Presence

Market research
Developing quality content
Creating a Home Page
Hot linking for success
Promoting on the 'Net
Promoting off the 'Net

Tools of the Trade

Electronic mail
Newsgroups
Mailing lists
Browsing: WWW, Gopher

Case Studies

Promotion
Customer Support
Sales Support
Communicating
Research
Commerce

Web Site Portfolio

A summary of Web sites referenced throughout the product.

Resource Center

Provides free software, education, and over 100 Internet reference files, including:

• Internet Tools
• Business Resources
• Library
• Learning Center
• Entertainment Boutique

Special Features

Feedback Form ... to register for disc updates and share feedback on Using the Internet for Profit.

Free Internet Use ... for seven days, through Instant InterRamp software provided by Performance Systems International (PSI), allows users who have not yet tried the Internet, or who don't have an Internet access service, to connect with no additional obligation.
Note: Using the Internet for Profit does not require an Internet account in order for user to get full benefit from the disc.

Notepad ... to make notes in a convenient form for later use as you use the disc.

Home Page Primer ... a detailed set of instructions, including software and sample pages to download and modify for constructing a Home Page.

Planning Checklist ... provides an interactive, step-by-step guide for planning your costs associated with creating and maintaining an Internet presence.

Internet-ready Files ... covering a wide variety of resource areas on the Internet, these files are installed automatically on the user's hard drive and are "ready to use."

Order Using the Internet for Profit

Contact and More Information

Interactive Training, Inc.

• Tel: (978) 921-1755
• Fax: (978) 921-1490
• E-mail custserv@trainingforum.com

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Email: custserv@trainingforum.com, Voice: (978) 921-1755, or FAX (978) 921-1490.
Copyright Interactive Training, Inc. 100 Cumming Center, Suite 457J, Beverly, MA 01915

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