Lix, Thomas S., PhD.

President/CEO
NewMarket Ventures, Inc.
31 Milk Street
Boston, MA 02109-5107
Phone: 617-423-4373
Fax: 617-423-4597

Tom Lix, co-founder and President/CEO of NewMarket Ventures, Inc, is a recognized industry expert on the use and implementation of marketing information systems and intelligent technologies for customer communication and relationship management. Dr. Lix has consulted a a wide range of clients, including AMEX, CNN, Compaq, Dow Brands, FEDEX, Holiday Inn, IBM, Nickelodeon/MTV and Time Magazine.

From 1993 to 1994, Dr. Lix held the position of President at Market Pulse, a marketing database software company and wholly owned subsidiary of Praxis International, Inc.. Prior to joining Market Pulse, Dr. Lix served as President of Decision Analytics, a company focused on technology-based marketing research and analysis, and held the position of President and Chief Operating Officer at Yankelovich Partners, Inc., an internationally renowned strategic marketing consulting firm.

A former teaching fellow at the Boston University School of Management, he has frequently participated in events on the role of new information technology in business and society as held by the Marketing Institute, National Center for Database Marketing, Direct Marketing Association, and the Advertising Research Foundation. Dr. Lix currently serves on the board of a number of start-up technology, strategic marketing and consumer products companies. He is an active member of the American Marketing Association and currently serves as Chairman of the Boston Chapter.