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Robert B. Tucker

The Innovation Resource
President
100 North Hope Avenue, Suite 19
Santa Barbara, CA 93110
Phone: (805) 682-1012
Fax: (805) 682-8960

Robert B. Tucker shows audiences how to profit from today's rapid changes using some surprisingly simple but powerful concepts. A futurist and innovation coach, Tucker speaks on Future Trends, Innovative Thinking, and Customer Service. He has personally interviewed over 500 leading American innovators seeking the secrets of their success. His pioneering research became the acclaimed book, Winning the Innovation Game. His best-selling book Managing the Future: 10 Driving Forces of Change, urges a proactive approach to changing and was translated into 13 languages. His latest, Win the Value Revolution, is the first to offer practical strategies for keeping today's value-driven customers loyal. His presentations include:

Innovative Thinking: How to Unleash Creativity for Personal and Organizational Success

This uniquely practical program will dramatically improve your ability to create and implement new ideas both personally and professionally. It's based on Tucker's exclusive, behind-the-scenes interviews with 500 leading American innovators, from award-winning advertising designers to CEOs to entrepreneurs who are creating today's hot products and services. Here is the seminar that reveals powerful, yet surprisingly simple methods for dramatically improved thinking, decision-making, and problem-solving.

Managing the Future: Profiting From the 10 Driving Forces of Change

In this dynamic and audience-interactive program, you'll identify the ten most powerful consumer trends that will shape the future. These range from unstoppable demographic waves such as the aging Baby Boom, to new lifestyle-related imperatives such as the quest for convenience, and the clamor for customized solutions. Sessions also deliver a uniquely practical approach you can use to translate any change into new opportunities for growth and competitive advantage. You'll learn from dozens of case histories, both blazing successes and bitter failures. And you'll come away with specific, hands-on tools you can use to get started managing the future today!

Beyond Customer Service: Winning and Keeping Customers in the Value Era

Are your customers demanding more, yet looking to pay less? Are you facing new and hungrier competitors? You're not alone. A seismic shakeup -- a Value Revolution -- is altering the relationship between buyers and sellers, customers and companies. This uniquely practical program reveal critical new rules for succeeding in today's crowded, maturing and rapidly consolidating markets. Program shows how to gain customer loyalty by delivering what he calls "best total solution" value. Master the Seven Value Strategies and profit from this change.

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