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Senior Partner
Performance Research Associates
25 Highland Park #100
Dallas, TX, 75205
Phone: (214) 522-5777
Fax: (214) 691-7591
Chip R. Bell is a senior partner with Performance Research Associates, Inc. and manages their Dallas, Texas office. His consulting practice focuses on building organizational cultures that support long-term customer loyalty. Prior to starting a consulting firm in the late 1970s, he was Director of Management and Organization Development for NCNB, now Bank of America. Chip has served as consultant and/or trainer to such major organizations as IBM, Microsoft, GE, Royal Bank, Motorola, Marriott, Nortel Networks, MBNA, Merrill Lynch, Ritz-Carlton, Duke Energy, 3M, USAA, State Farm, Chevron, Lockheed-Martin, GlaxoSmithKline, Harley-Davidson, Cadillac, Verizon, British Telecom, ABA, Lucent Technologies, & Victoria’s Secret.
A renowned keynote speaker, Dr. Bell is the author or co-author of fourteen books including Managers As Mentors, Customer Love, Beep Beep!: Competing in the Age of the Road Runner, Dance Lessons, Managing Knock Your Socks Off Service, and Customers As Partners. Chip holds graduate degrees in organizational psychology and human resource development from Vanderbilt University and George Washington University.
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