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Barnes Dyer Marketing
15510 Rockfield Boulevard, Suite C
Irvine, CA 92618
Phone: (714) 768-2942
Fax: (714) 768-0630
Contact: Matt Stowe
A Family Tradition for Being In Front
Background
Carrying on the winning tradition of Indy Car racing's first family, Al Unser, Jr. has emerged to the front row of today's best race drivers. With over 30 Indy Car victories logged in a spectacular 13 year Indy Car career, Al Jr. is just reaching the top of his form with the promise of many more champions on the horizon. Since Al Jr.'s innate talent was matched with Marlboro Team Penske, the combination has been awesome and dominating.
In his 1994 debut season with Team Penske, Al Jr. stunned the racing world with 8 victories out of 16 races including the Indianapolis 500, cornering the 1994 PPG national Indy Car champion title and ABC Wide World of Sports "Athlete of the Year" honor.
In 1995, Al earned four victories out of 17 races (7 podium finishes overall), coming in second in the overall national points standing.
Clearly, Al Jr. achieves in a single season what many drivers dream of achieving across an entire career. He fully believes that success comes from hard work, and hard work alone.
Known in the racing world as "Little Al" in deference to the career achievements of his legendary father, racing began for him at a very early age. Starting with go carts and quickly progressing to Sprint cars, Super Vee and Can Am, it was clear Little Al had set lofty goals which he was determined to attain. He embodies Indy Car racing's super competitive spirit. A perfectionist by nature, Al Jr. is never satisfied with being second. And, that's reason enough to believe his accomplishments are far from over.
Career Highlights
Marketing Opportunities
Al Jr. has honed his personal marketing skills as well as his gifted driving skills throughout his professional career. Experienced in product endorsement and public relations affairs, Al Jr. lends tremendous credibility as a spokesperson. He is very poised and extremely comfortable meeting people and addressing groups. His "down-to-earth" style makes him especially likeable, approachable and believable.
Al, Jr.'s successful corporate affiliations have included (partial list) Coca-Cola, Dominos, Goodyear, Kraft-Oscar Mayer, Mobil and Toshiba.
Barnes Dyner Marketing can tie together a powerful and unique corporate association with Al Unser, Jr., clearly one of today's and tomorrow's eminent drivers. Let the experts show you how such a program can pay dividends for your business.
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