|
|
Hear The Speakers Before You Book
BOSTON, MA December 7, 1995 -- NewMarket Ventures announced the addition of an on-line Speakers' Directory to the NewMarket Forum, a comprehensive Internet site for business information including listings of events-related information on over 10,000 professional associations and membership groups. The Speakers' Directory features audio clips, photos and descriptions of professional speakers that formerly would be available only as paper-based descriptions from a handful of agents or bureaus. With its speaker information available 24-hours a day from anywhere in the world, the Speakers' Directory in the NewMarket Forum provides more detailed information, saves time and streamlines the process of booking speakers for meetings and conventions.
For event planners, the Speakers' Directory is a more time-efficient way of finding speakers and hearing exactly the caliber of talent they are booking. Speakers are indexed and searchable by keyword, name, geography and over 50 interest categories.
Add Sound to Association Events Marketing
For association executives, the Speakers' Directory allows an audio clip of a keynote speaker to be included with on-line information about the association's next conference or event listed in the NewMarket Forum -- enlivening routine on-line text descriptions with sound bites. Users who search event listings get a live, sound-enabled sample of what they will hear at a conference or seminar -- and a more compelling understanding of the value of the event. The Speakers' Directory requires a 14.4 kbps modem and RealAudio player software, which can be downloaded free while the user is on-line.
"How many times have you attended a boring presentation and wondered why you wasted your time and money?" said Tom Lix, president and CEO of NewMarket Ventures, the Internet venture development and marketing firm behind the NewMarket Forum. "With our Speakers' Directory, event planners and marketers can more fully evaluate a speaker before they risk the success of their event -- and associations can outmarket the competition in the increasingly competitive search for seminar and conference attendees."
Saving Time, Money for Professionals and Associations
The Speakers' Directory is the latest enhancement to the NewMarket Forum, a free business information repository that helps professionals in all fields to find the information they need to do their job, get training, or network with others. The NewMarket Forum helps marketers learn when an influential group of buyers is holding its next event, or evaluate speaker candidates for a user group meeting. The NewMarket Forum helps managers find a seminar for training staff. It helps professionals learn of networking events to further their careers.
Conversely, the NewMarket Forum helps speakers get more business at a lower cost. It helps associations attract new members, facilitate on-line transactions, communicate faster at lower cost with existing members, and extend the reach of their own home pages by their presence within a flourishing user community.
In addition to the Speakers' Directory and its listings of events-related information on Associations and Chambers of Commerce, the NewMarket Forum soon will offer expanded on-line access to industry newsletters and business publications; referral networks for discount business services such as airline, shipment and financial services; and links to over 400 other Web sites of interest to businesses. Within the coming months, the NewMarket Forum also will add a secure on-line events registration facility. The NewMarket Forum provides its information for free and derives its revenues from partnership agreements with participating vendors.
NewMarket Ventures, Inc. is a marketing capital and venture development company that focuses on the creation and incubation of information-intensive, new media marketing companies. The company sponsors its flagship NewMarket Forum at http://www.newmarket-forum.com/.
To list a speaker or an association in the NewMarket Forum, executives can contact Betty McGilvray at Interactive Training, Inc by sending e-mail to betty@trainingforum.com.
Copyright Interactive Training, Inc.