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NewMarket Ventures Leads Boston Marketers in Exploring Internet Commerce;
Reflects Nationwide Association Embrace of the Internet
BOSTON, MA August 28, 1995 -- NewMarket Ventures, a venture development and marketing firm, announced the availability of a World Wide Web site for the Boston chapter of the American Marketing Association (AMA). The chapter's Internet presence allows on-line access to the group's calendar of events, membership benefits, and soon will include electronic event registration. The Boston AMA chapter typifies the growing use of the Internet by associations to save the mounting costs of postage and administration, eliminate wasted paper, and communicate faster with members and interested non-members. The chapter's Web site is located at http://www.trainingforum.com/AMA/.
The Boston AMA Internet presence also serves as a beta site for the NewMarket Forum, a Web site with information on the seminars, conferences, educational programs and membership benefits of over 10,000 professional associations and membership groups worldwide that will debut in September. The NewMarket Forum is the first central hub with enough critical mass of information to draw sizable traffic and return visits by professionals across many disciplines -- both group members and non-members. Because the Boston AMA site is linked to the NewMarket Forum, Boston AMA members gain unprecedented access to the Forum's information for faster, easier business decision-making. These marketers can find seminars and conferences across the world without thumbing through costly resource books or multiple Web sites.
Conversely, the Boston AMA association benefits from the NewMarket Forum by attracting wider attention to chapter events. Associations have the option either to establish a home page within the Forum, or use the Forum as a second Web site.
Establish A Leadership Image, Cost-Effectively
"NewMarket Ventures has led our chapter of the American Marketing Association into the world of interactive marketing," said Judy Melanson, current president of the American Marketing Association's Boston chapter. "By establishing a home page on the Internet for us, NewMarket Ventures allows us to communicate with our members and interested non-members in a cutting-edge manner. The system will allow us to reduce management time spent taking reservations, making us more effective and efficient."
"We're looking forward to leveraging the NewMarket Forum as well to reach a whole pool of potential seminar and conference registrants and better compete for ever-tightening corporate expenditures," Melanson said.
NewMarket Ventures, Inc. is a marketing capital and venture development company that focuses on the creation and incubation of information-intensive, new media marketing companies. The company sponsors its flagship NewMarket Forum at http://www.newmarket-forum.com/,
To put an association in the NewMarket Forum, association executives can contact Interactive Training, Inc. or send e-mail to betty@trainingforum.com
Copyright Interactive Training, Inc.