FOR IMMEDIATE RELEASE

BOSTON, MA July 14, 1995 -- NewMarket Ventures, a venture development and marketing firm, announced the availability of a World Wide Web site for the New England Direct Marketing Association (NEDMA). NEDMA's Internet presence serves as a beta site for the NewMarket Forum, a central information repository and public access system to information about over 10,000 professional associations and membership groups worldwide that will debut this summer.

NEDMA members saw a live preview of their group's Internet presence at the June meeting, held at the Computer Museum in Boston. In his first act as the 1995-96 president of NEDMA, Paul Berenson, chairman and executive creative director of Berenson, Isham and Partners, announced the opening of the Internet site for NEDMA members. The Web site saves members time by offering instant access to the group's calendar of events, membership benefits, and soon will include electronic event registration. For the NEDMA association, the Internet site saves the mounting costs of postage and administration, eliminates wasted paper, and allows 24-hour member access. NEDMA's Web site is located at http://www.trainingforum.com/NEDMA.

The NEDMA Internet site will offer even greater time-savings later this summer when the NewMarket Forum makes its formal debut. NEDMA members will have unprecedented access to information for faster, easier business decision-making through their Web site. The NewMarket Forum is a one-stop source for business information on a range of professional membership associations, their events, educational programs, information resources and membership benefits.

NewMarket Ventures, Inc. is a marketing capital and venture development company that focuses on the creation and incubation of information-intensive, new media marketing companies. The company sponsors its flagship NewMarket Forum at http://www.newmarket-forum.com/,

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