Interactive Training, Inc.

FOR IMMEDIATE RELEASE

Contact:

Colleen Rolph, Business Manager
Interactive Training, Inc.
Tel: (508) 820-8634
cvrolph@trainingforum.com

INTERACTIVE TRAINING AND DARTNELL ENTER INTO WEB MARKETING AGREEMENT
FRAMINGHAM, MASSACHUSETTS, June 1, 1997 -- Interactive Training, Inc., (IT), a provider of digital media solutions for the training market, and The Dartnell Corporation (DARTNELL), the source for premier training newsletters, today announced a strategic Web marketing agreement. The agreement enables DARTNELL to further promote its top seven newsletters through IT's award winning Web site, TrainingForum (tm). The two companies will begin development and marketing immediately.
DARTNELL agreed to have IT create a customized Web presence within TrainingForum for its newsletters. The features of the DARTNELL "mini-site" include a Web address, home page, Newsletter Suite, and "Tidbits" Corner. The newsletters included in the initial development arrangement are Sales & Marketing Executive Report, Salesmanship, Customer Service Management Report, Customers First, Teamwork, TeamLeader, and Quality First.
"IT is very pleased to be working with DARTNELL. This agreement enhances TrainingForum's offerings while providing DARTNELL with greater visibility," said Robert Scott, IT's Director of Internet Products. "Our proven ability to successfully sell products on-line was a key factor in DARTNELL's decision to further promote their newsletters through TrainingForum."
Joe Drago, President of DARTNELL commented, "DARTNELL is excited about the potential of our Web presence. IT has the experience, expertise, and, in particular, the focus we've been searching for in an internet marketing organization. We view TrainingForum as having the market audience and visibility we need to heighten awareness about our products as well as to obtain new customers and increase our revenues."
The Dartnell Corporation, a leading training company based in Chicago, Illinois, is the source for effective, top-quality training materials. Since 1917, the Company has served the world of business with unique award-winning products covering sales training, sales management, marketing/advertising, customer service, teamwork, leadership, and more.
Interactive Training, Inc. provides on-line solutions to meet corporate training and testing needs. IT integrates CD-ROM and Internet media in creating Training On-Demand (tm) systems that can be accessed from individual workstations or deployed on corporate intranets. The Company targets its solutions to meet customer needs in specific market segments, including healthcare and manufacturing. IT's Web site, TrainingForum (http://www.trainingforum.com/), was recently recognized by NetGuide as a four star Gold Site winner placing in the top 5% of 100,000 sites that were reviewed. Interactive Training's offices are at 111 Speen St., Suite 202, Framingham, Mass. They can be reached at 508-879-0006. Their fax number is 508-820-4396.

[ previous ] [ index ] [ next ]