Interactive Training, Inc.

FOR IMMEDIATE RELEASE

Contact:

Colleen Rolph, Business Manager
Interactive Training, Inc.
Tel: (508) 820-8634
cvrolph@trainingforum.com

INTERACTIVE TRAINING AND AMERICAN MANAGEMENT ASSOCIATION ENTER INTO WEB MARKETING AGREEMENT
FRAMINGHAM, MASSACHUSETTS, April 28, 1997 -- Interactive Training, Inc., (IT), a provider of digital media solutions for the training market, and American Management Association (AMA), the world's leading membership-based management development and training organization, today announced a strategic Web marketing agreement. The agreement enables AMA to further promote its Web site through IT's award winning Web site, TrainingForum (tm). The two companies will begin marketing immediately.
AMA and IT agreed to jointly market each other's businesses. The arrangement grants IT the right to republish training-related articles from AMA's publications. AMA will reciprocate by prominently linking TrainingForum as a resource for professionals within its Web site. The AMA's articles will be included on a periodic basis in News & Views, the on-line news resource within TrainingForum.
"IT is very excited to be partnering with AMA. Reaching a critical mass audience is a key objective for IT. This agreement adds valuable content to our site while also providing greater brand name recognition," said Robert Scott, IT's Director of Internet Products. "We feel this alliance along with others we currently have in place will provide us with the opportunity to become the leading training community on the Web."
Rosemary Carlough, Publisher of AMA Publications, commented, "AMA's goal is to have a network of links from its Web site to other high quality sites providing useful information to its members and customers. TrainingForum is the first link we have proactively set up with a Web resource of training information. We are excited to offer TrainingForum as an additional resource to our customers."
American Management Association, a global company based in New York City, is the foremost management development and training organization in the training industry. For over 70 years, the Company has provided the business community with a vast amount of resources including seminars, conferences, books, self-study courses, research reports, videos, periodicals, and other learning tools.
Interactive Training, Inc. provides on-line solutions to meet corporate training and testing needs. IT integrates CD-ROM and Internet media in creating Training On-Demand (tm) systems that can be accessed from individual workstations or deployed on corporate intranets. The Company targets its solutions to meet customer needs in specific market segments, including healthcare and manufacturing. IT's Web site, TrainingForum, was recently recognized by NetGuide as a four star Gold Site winner placing in the top 5% of 100,000 sites that were reviewed.

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