Nedma Form

Audiotape Order Form

If you were unable to attend all of the conference sessions, or could not make it to the show, now is your chance to buy tapes for those important sessions you missed or want to refer back to. Audio tapes are $10.00 each. Buy any 10 tapes and get 2 additional tapes free. Buy the complete set of tapes for only $320 - a 40% discount off the regular price.

Please fill in the boxes the quantity for each item and then complete the following form:

WEDNESDAY, MARCH 27, 1996

1.Keynote How to Drive Your Competition Crazy G. Kawasaki

Concurrent Sessions

2. Media Planning for Integrated Marketing in an Interactive Era J. Graves, G. Klapisch, B. Zach
3. Creating a Successful Customer-Acquisition Campaign in the Banking Marketplace T. Fabrisi
4. The Ins & Outs of Relationship Marketing D. Sumner, P. Derby, V. Tirey
5. Implications of Emerging Technology for Membership Development T. Gaffny
6. The Profit Power of Multi-Channel Integrated Marketing J. Crumbley, J. Ruszczk

Workshops

7. Direct Marketing 101: Beyond the Basics (4 tapes) P. Friesen
8. Non-Profit: What's Working, What's Not & Why, Part 1 T. Hurley
9. Non-Profit: What's Working, What's Not & Why, Part 2 T. Hurley
10. Non-Profit: What's Working, What's Not & Why, Part 3: Wild Ideas That Pay Off & The Non-Profit Village M. Hutchinson, J. Sack

Concurrent Sessions

12. Creating Strong One-to-One Customer Relationships With Cause-Related Marketing C. Cone.
13. How Mapping & Modeling Keep DM Targeted (6 Case Studies) M. W. Thomas, Jr.
14. Redefining Creative in the Interactive Age E. Bernard, J. Hamilton, M. Minter, A. Sutton
15. Fixing Broken Programs on the Fly B. Hacker
16. Using Research to Target Your DM Campaigns B. Silverman
17. Featured Luncheon Speaker Keeping Your Customers in the Electronic Age D. Margulius
18. Using DM to Maintain & Build Profitable Catalog Relationships R. Ramseyer
19. Emerging Technologies for Generating Leads M. Committe, T. Singh
20. The Rockport Story: A Direct Line to Consumers W. Pepper
21. Making Integration Happen: A New Approach R. Davis, E. Okada
22. Maximizing Your Trade Show ROI Through DM G. Jamieson, M. Goldberg
23. How to Select the Right Database Marketing Services Bureau B. Grossman
24. Using Research to Court Your Prospects and Wow Your Customers S. Ellerin, B. Dorskin
25. Getting Ahead in International Circulation Promotion: A Case Study C. Balick, J. Mace
26. Maximize Revenues & Increase Profitability: The Power of the Back Office C. Sweetser
27. The Video Marketplace & How to Capture Its Power for Marketing J. Stern

THURSDAY, MARCH 28, 1996

29. Keynote Customized Information Delivery Y. Amram
30. Opening Session Direct Marketing Beyond 2000 P. Berenson, B. Davis, L. Kaplan, L. Wickersham, P. Bell, D. Driscoll, J. Groman, M. A. Harrington

Concurrent Sessions

31. Workshop BTB DM Grad School, Part 1: High-Tech Strategies B. Silverstein
32. Implementing an Integrated Customer-Retention Strategy J. Groman
33. Re-Engineering Your Agency Through Technology J. Burkel
34. The Creative Side of Doing Global DM J. Rose
35. The Loyalty Factor: AT&T's Win-Back Program A. Rosenspan
36. Using the Telephone Channel in Integrated Marketing R. Oetting
37. Workshop BTB DM Grad School, Part 2: High-Tech Case Studies B. Silverstein
38. Explore the Opportunities & Pitfalls of International DM Distribution & Lists J. Constanzo, F. Leighton
39. Loyalty Marketing for Customer Retention T. DeMello
40. SpyGlass: A Study in Making the Net Work D. Scott, M. Wilson, K. Fitzgerald
41. Behavior-Triggered DM Communications S. Joyner, Jr.
42. The Anatomy of a Control Package B. Hacker
43. Privacy in the Electronic Age P. Faley
44. Is This Image or Is This Direct? E. Okada, R. Person
45. Untangling Fact from Fiction: What Do The Web & On-line Advertising Really Mean for Marketers? L. Laredo
46. High-Tech Touchpoints: Selling to Consumers J. Hackett
47. The Impact of New Media on DM S. Roth
48. How to Work Effectively with a DR TV Production Company J. Rice
49. Integrating the Big "WWW" into the Direct Marketing Mix J. Harris, T. Greene
50. Diversity Marketing: A Business Imperative for the '90s & the 21st Century C. Phillips
51. How to Advertise Effectively on the Web R. Boyce
52. Using Interactive Marketing to Sustain Competitive Advantage R. Stagno
53. Closing Session No More Hit & Run: Measuring Results of On-line Advertising P. Grand, R. Richards

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Shipping/Handling:
1-3 Tapes $3
4-7 Tapes $5
8-11 Tapes $8
12+ Tapes $10

MA Orders Add 5% Sales Tax

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