Retail Advertising & Marketing Association Intl.
RAC '97 will concentrate on:
* Creating and maintaining a consistent brand image
* Nurturing that narrow focus while dealing with the realities of a promotional marketplace
* Selling the Concept Throughout Your Organization
But we will also add emphasis to:
- How to Determine Which Research is Best and How To Conduct a
Productive Focus Group
- How to Brand a Smaller Store
- How to Use the New Technology to Re-Inforce Your Branding Message
- How to Brand Through Partnership Development with Your
Manaufacturer Vendors
RAC '97 * February 5-8, 1997 * Chicago. It only happens once a year so
do yourself and your company a big favor. Plan on attending.
Wednesday, February 5
Thursday, February 6
Friday, February 7
Saturday, February 8
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Interactive Training, Inc.