American Marketing Association

The Massachusetts Council for Quality and American Marketing Association Proudly Sponsor...

David Among Goliaths ~
Practical Lessons from a Small Company for Organizations of Any Size
Tom Neri, Vice President, Custom Research Inc.

When CRI won the 1996 Malcolm Baldridge National Quality Award, it was a double first. It was the first time a company so small (100 employees) had ever won the award and the first time a professional firm had won.

How did CRI do it? Why did they do it? What lessons have they learned that can be helpful to others?

Tom Neri, who heads the New York office of CRI, will share the history, the pitfalls, the triumphs and the on-going issues for this market research firm in its quest to delight its clients, involve its staff, and be the best it could be.

Who should attend?

This evening will appeal to both quality experts and market researchers who want practical ideas for successfully managing their business.

$95 for AMA and MQC members
$115 for non-members
Includes the speech, open discussion, and a special gourmet dinner and appetizers

Agenda

6:00-6:30  Registration, appetizers and open bar
6:30-7:15  Presentation by Tom Neri of CRI and continuation of appetizers
7:15-8:45  Dinner and open table discussions on applying CRI~s ideas to other firms
8:45-9:30  Lessons learned, questions and answers with Tom, wrap up

Tuesday, May 13, 1997
6:00 pm to 9:30 pm
Sheraton Boston Hotel
39 Dalton Street, Boston
Call 508-934-2403 for reservations

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