AMA Mission Statement

AMA Mission Statements and Benefits

The Boston American Marketing Association's mission is to provide members of the Boston marketing community with the opportunity to:

Attend educational programs and training sessions on current marketing subjects;

Meet the leaders of Boston's corporations and hear their marketing perspectives; and

Facilitate contact and exchange of information with other members of the marketing community.

The American Marketing Association is an international professional society of individual members with an interest in the practice, study, and teaching of marketing. Our principal roles are:

To assist the personal and professional development of our members; and

To advance the science and ethical practice of the marketing discipline.

The American Marketing Association is dedicated to being the ultimate source of knowledge and training for understanding, meeting and exceeding customer expectations through the application of marketing principles. Founded in 1937, the AMA is the world's largest marketing association with over 30,000 members.

AMA Benefits

The Benefits of Membership

The American Marketing Association is the world's premier professional society dedicated to developing marketing leaders who are committed to finding, satisfying, and keeping customers; thereby achieving economic growth and improved quality of life. Dedicated to providing you with access to the most up-to-date marketing information, the AMA helps you learn what's new and what's getting results for successful marketers around the world - and gives you great ideas to apply to your own business.

As a member of the AMA you'll be in good company. AMA represents not only the largest, but the most comprehensive associations in the world. The AMA will expand your business expertise through a myriad of success-driven programs, seminars, publications, local chapter functions and more. What's more, you'll have the opportunity to meet with and learn from seasoned and respected marketing professionals.

Benefits of AMA Membership include the following, and more!

STIMULATING CONFERENCES AND SEMINARS

Over 15 national conferences are held in metropolitan locations across the country and, as a member, you are eligible to attend at special rates. Topics examined include marketing research, business-to-business, new product marketing, customer satisfaction, cultural influences on marketing, services marketing, health care marketing, and more. There are also many limited enrollment educational workshops on specific topics.

PUBLICATIONS THAT KEEP YOU IN-THE-KNOW

Keeping up with information in your field is critical to staying current. The AMA Publications Group offers you a full range of leading edge publications at a discount. For marketing practitioners, these include: Marketing News, Marketing Management Magazine, Marketing Research, and Marketing News International Directory & Yellow Pages. For marketing scholars, key publications are: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Journal of Health Care Marketing, Marketing Education Review and Marketing Educator. Numerous books, conference proceedings, and seminar transcripts are also available.

MARGUERITE KENT LIBRARY/INFORMATION CENTER

Access to information is an essential part of every marketing professional's job. The AMA Information Center is designed to assist members in locating marketing data and answers to research questions. The library houses 4,500 titles, 100 periodicals, many pamphlets and brochures and has access to an on-line database. The Center is located at AMA headquarters in Chicago, and telephone or mail inquiries are welcome. Some materials may be available on loan. A nominal fee is charged if reference materials are reproduced. Computer literature searches offered to members via database system - in-depth bibliographical searches to find material that has been published on a given subject or by a specific author - are available.

SPECIAL INTEREST GROUPS

The AMA has several special interest groups which focus on programs, publications, and seminars unique to their field of interest. These currently include: Agribusiness Marketing Research, Business-to-Business Marketing, Global Marketing, Consumer Marketing, Marketing Education, Marketing Research, and Services Marketing.

PARTICIPATION AT THE LOCAL LEVEL

Networking and contacts are key to your personal growth and development. More than 80% of our national membership participate in local chapter activities and educational seminars. Over the years you will find these networking contacts will prove to be an invaluable source. There are over 100 local AMA chapters in the US and Canada. They hold regular monthly meetings with enlightening educational programs. More importantly, they offer an opportunity for you to meet and get together with active, involved members.

AFFINITY BENEFITS

As an AMA member you will receive special rates on a variety of services to help reduce the cost of living - and doing business - and make life a little easier too. These include: AMA Gold MasterCard, Group Insurance, Major Medical Program, and Professional Liability Insurance, among others.

For further information on the benefits and features of membership in the American Marketing Association, contact the Membership Marketing Department at (312) 648-0536 or (800) 262-1150.

We look forward to having you join us as a member of the American Marketing Association!