Wednesday. February 26, 1997
6:00p.m. - 9:00p.m.
Westin Hotel, Waltham

Is your marketing plan nearly extinct?

Now is your chance to bring your plans into the 20th century. Come and learn from a Senior Regional Operations Manager at General Mills about past and present joint marketing successes, such as the Olympic Sponsorship program and their forthcoming partnership program with Universal Pictures, the maker of Jurassic Park and its long-awaited sequel, The Lost World. This unique sneak-peak will provide insight on how General Mills is planning to roar past the competition by promoting their products utilizing the movie's anticipated popularity.

General Mills has developed a powerful strategy that includes graphics from The Lost World on Free Standing Inserts (FSI), TV advertising, and gripping point-of-purchase (POP) merchandising that will provide strong reinforcement for the promotional packaging they will introduce. This exclusive information is being shared with us long before the public announcement or the movie release. So, come be part of our venture into the wild and learn some of the secrets that makes General Mills so successful.

About the company...

General Mills' roots reflect a long-standing tradition of marketing and product innovation. It has introduced consumers to hundreds of popular brands, including some of the most recognized names in the packaged foods industry: Betty Crocker, Cheerios, Wheaties, Trix, Gold Medal, Bisquick, Yoplait, Colombo and Pop Secret.

Today, General Mills is a sharply focused consumer foods company. It is a formidable presence in the food industry, with leading market share positions in ready-to-eat cereal, dessert products, main meal mixes, specialty potatoes, side dishes, fruit snacks, flour and baking mixes. General Mills expects its annual sales in 1996 exceeded $5.4 billion ($6.1 billion including its proportionate share of international joint-venture revenues).

Meet our Speaker...

David Tate, General Mills
Senior Regional Operations Manager, Northeast Region

In his 23 years with General Mills, David has worked in a number of capacities, holding positions of increasing responsibility. He began his career as a Sales Representative in the company's Bakersfield, California office. As a result of his successful track record, he was quickly promoted to Account Manager and stationed in Phoenix, Arizona. Later, moving back to California, David served as Regional Sales Assistant for Southern California and District Sales Manager for Northern California. Again, he was recognized for his outstanding achievements and promoted to Product Sales Manager at General Mills headquarters in Minneapolis, Minnesota. Presently, he serves as a Senior Regional Operations Manager for the company's Northeast Region, where his product lines include Gold Medal and LaPina Flour.

David earned his B.S. in Marketing from Regent College in New York. A native Californian, he has lived in New England for the past 14 years, where he enjoys cruising the roads on his Harley. His other hobbies include golf, scuba diving, and snow skiing.

Take advantage of this unique opportunity to get ideas on how bring your business back to life! You can also track the success of a top-notch marketing plan this summer as it begins to unfold. Please venture into the wild, and join us on Wednesday, February 26. Dinner will begin at 6:00 p.m. and the presentation will begin at 7:00 p.m.

For directions or more information, please call the AMA Boston office at (617) 647-0914.

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