Car TAlk 101

Car Talk 101

You are Invited to Attend
CAR TALK 101: Developing a Successful Web Site
the creation of cartalk.com

Thursday, January 23, 1996
6:00 PM - 9:00 PM
Coffee and Dessert at 6 PM in the Lobby Atrium
Program begins at 7 PM in Room 208
Boston University
School of Management Building
Click here for directions and then use your browser's back button to return to this page.

About the Program

Now is your chance to learn the secrets to building a web site will attract thousands of visitors, entertain and inform your clients and customers, and keep people coming back for more. Come meet the team whose combined creative talent and technical expertise produced one of the hottest sites on the Internet.

Cartalk.com: a driving force on the 'Net

40 million hits to date. 10,000 unique visitors daily.
National sponsors: Nissan, Microsoft, Valvoline, Craftsman, Prestone, and Consumer Reports.
Picked as the hot site of the day by Yahoo, Interactive Week, USA Today On-Line, Microsoft Network, and Hotwired.
Featured in the New York Times, Los Angeles Times, AdWeek, NetGuide, The Houston Chronicles, USA Today, The Chicago Sun-Times, New York Magazine, The Village Voice, and Interactive Marketing News.
Named one of the top eight web sites on the Internet by U.S. News and World Report.

Cartalk.com is the offspring of the hugely popular Car Talk radio show that is now broadcast on National Public Radio across the country. Tom Magliozzi, Car Talk creator, and Tom Lix of NewMarket Ventures, teamed up for the challenge of creating an on-line site that would live up to the Car Talk radio phenomenon. The resulting site provides hours on end of automotive news and entertainment to the Car Talk addict. Don't miss this rare opportunity, sponsored by the Boston AMA, to hear the cartalk.com engineers discuss how to give your web site a tune-up!

About the speakers

Tom Lix, NewMarket Ventures, Inc.
www.newmarket-ventures.com

Tom Lix (with a doctorate in Marketing - which he tries to keep secret) is the founder and President/CEO of NewMarket Ventures. He's been president of a database software company, MarketPulse, as well as President/COO of the international marketing consultancy, Yankelovich Partners, Inc. (at the time they were a Saatchi & Saatchi company). More importantly (so he'll tell you), he was once a "true hippie", peace activist and college dropout, hitch-hiked cross-country, fought forest fires in Alaska, spent six years traveling the world in the Navy, and was the founder of the first university-sponsored motorcycle club in America. On the more serious side, he's consulted for a wide range of clients, including AMEX, CNN, Compaq, Dow Brands, FEDEX, Holiday Inn, Club Med, IBM, Nickelodeon/MTV, and Time Magazine. An Active member of the American Marketing Association, Dr. Lix is a former chairman of the Boston Chapter and frequent speaker on interactive relationship marketing.

Tom Magliozzi, Dewey, Cheetham & Howe
www.cartalk.com

Dr. Magliozzi currently spends his time in and around Cambridge working with his brother Ray on one of his many projects: his Cart Talk radio show, his newspaper column, or his new web site. The Magliozzi brothers can be found on 418 NPR radio affiliates where they have over 2.4 million listeners, and in over 200 newspapers across the country. Their offbeat humor and unique approach to radio have earned them many distinctions including a 1992 Peabody Award. They have also been features on such popular shows as The Tonight Show with Jay Leno, The David Letterman Show, The Today Show, and 60 Minutes. Tom has spent time as a college professor at Boston University and Suffolk University, a garage mechanic, and a consultant. He now spends his time doing the radio show, ranting and raving on the world wide web, doing odd jobs, and drinking cappuccino in Harvard Square.

Join us

If you find any of these accomplishments impressive, or would just like to spend an evening laughing and maybe even learning from our experts, please join us on Thursday January 23rd at the New Boston University School of Management Building in room 208. Who knows, maybe you could find out what is causing that "ping, ping, clang" noise under the hood, or even where to find the best cappuccino in Boston!

For more information, please call the AMA Boston office at 647-647-0914.

Special thanks to Dick Harmer and the B.U. Bell Society for all of their support.
Brochure designed by Daniel Christianson, Ambassadors Graphic Design (617)731-1888.
Printing of the brochure was sponsored by Pride Printers, Inc.
Direct marketing services sponsored by Arrowdirect, Inc.

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